FASHION
We Asked, “What’s in Your Bag?”
Because sometimes the contents of a handbag tell a better story about YOU than an Instagram bio.
Fashion has always been obsessed with the bag itself—the It-bag, the mini bag, the oversized tote, the vintage treasure. But lately, curiosity has shifted from what people carry to what they carry inside it. So we asked a simple question: “What’s in your bag?”
The answers were surprisingly revealing.
With strings connected from Ukraine to Italy, Rita used to study psychology. Although she wanted to have a PhD in clinical psych then she changed her mind and switched careers temporarily to have a stylist degree. Currently she’s busy working as a chemistry and psych tutor while also taking up small gigs like sales associate. Her style is heavily inspired by the 90s heroin chic movement and includes a lot of grunge details, however it also references some old Hollywood icons like Marylin. A fun fact about Rita is that she does tarot readings for money and loves swimming more than anything. When Rita opened her bag and we saw glasses, lipgloss, airpods, and her passport inside.
With strings connected from Russia and Turkey to Italy, Russian Turkish art collector and creative visionary Pearl Inci Sevinc pulled out sunglasses, Iqos and a box of Terea Turquoise, ALO hairclips she insists she uses daily.
With strings connected from Brasil to Italy, Owner of Brasilian SONDER brand, Fashion Designer Nicole Levy had a collection of airpods, sunglasses, lipgloss, cigarettes, camera, chewing gum, hand cream, charger cables.
With strings connected -very very International this time!- born in Mexico moved to Switzerland to study and spent her summers in Sardegna Italy, there comes Aitana Castel de Fernex. Aitana is a PA in family business and she is fluent in Spanish, English, French, Italian and now learning German. She loves dancing, yoga, pilates and animals. In her bag, she was carrying a lipgloss, lipliner, chewing gum, handsanitizer, airpods, Ipad, sunglasses.
The most common item? Surprisingly, not a wallet. Not even keys. It was LIPGLOSS!
Some bags revealed carefully curated lives. Others exposed beautiful chaos. One student carried five pens but admitted that none of them worked. Another had receipts dating back eight months. One entrepreneur had two phones, one laptop, and enough cables to launch a small tech startup.
Perhaps that’s the “charm” of the question. A bag is one of the few places where aspiration and reality collide. It contains the things we think we need, the things we forgot to remove, and the things we carry “just in case.”
So the next time someone asks, “What’s in your bag?” remember: it’s never really about the bag.
It’s about the story you are hiding inside.